ARBOREA, ONE OF ITALY'S LEADING DAIRY COMPANIES, ENTRUSTED SEDPLUS WITH THE MANAGEMENT OF ITS META AND TIKTOK SOCIAL MEDIA CHANNELS (FOR BOTH ARBOREA AND GIRAU), AS WELL AS THE MODERATION OF MESSAGES RECEIVED THROUGH ITS DIGITAL CHANNELS.

THE STRATEGY

The communication style adopted fully reflects ARBOREA’s values, vision, mission and brand reputation.

Building on these principles, the communication strategy developed a storytelling approach that brings the brand to life through content combining information, emotion and entertainment. It highlights the quality and authenticity of the products, the connection with the local area, well-being, happiness and the importance of family.

THE STYLE

From a stylistic perspective, we showcased products from ARBOREA’s extensive portfolio, placing them at the heart of the brand’s visual communication. Every piece of content, whether static or motion-based, was paired with a simple yet engaging headline, seamlessly integrated into the creative and enhanced with graphic elements designed to reinforce its message.

The coloured backgrounds were carefully aligned with the brand’s colour palette, reinforcing its visual identity and strengthening its market positioning.

Arborea feed social media - Content creation by SEDPLUSa

*Data relates to Meta profiles for the 2024 calendar year.

22MLN

People Reached

+200.000

Interactions

+5.000

Follower

CREATIVITY FOR GIRAU

The GIRAU brand guidelines include the use of one-line drawing illustrations, a distinctive element of its visual identity. While advertising communication relies on a more limited number of illustrations, social media storytelling requires a more consistent and structured production approach, with an average of around ten original illustrations created each month, all conceived and produced in-house by SEDPLUS.

To date, more than 150 original illustrations have been published across GIRAU’s social media channels, helping to build a distinctive and consistent visual language.

Arborea Girau Yogurt di capra - Packaging Design by SEDPLUS

Visual Arborea Girau Yogurt di capra intero - Packaging Design by SEDPLUS

Arborea Girau Kefir di capra bianco- Packaging Design by SEDPLUS

A dedicated strategy was developed specifically for the brand’s TikTok account.

01. OBJECTIVES

TikTok represents an opportunity to expand ARBOREA’s positioning and strengthen its perception as a youthful, dynamic brand that connects with younger generations by adopting their language and staying aligned with their values. All of this is achieved while remaining true to the company’s identity.

02. TONE OF VOICE

On TikTok, ARBOREA adopts a fresh and authentic approach, aligned with the platform’s light-hearted tone and content style. The goal is to express a clearly defined personality while preserving the company’s core values and embracing a new language through an innovative approach.

03. THE STRATEGY

The strategy adopted aims to build a distinctive presence by showcasing the qualities of ARBOREA products through the values of positivity, authenticity and well-being that have always defined the brand. This is achieved through a more ironic, fresh and light-hearted tone of voice, capable of creating a direct and spontaneous connection with younger audiences as well.