A-Smile Arborea is a drink based on fresh Arborea milk to which two flavoured syrups and an espresso coffee are added. It is served in a take-away cup.
A-Smile Arborea è una bevanda a base di latte fresco Arborea a cui vengono aggiunti due sciroppi aromatizzati e un caffè espresso. Viene servito in una cup da asporto.
THE PROJECT
The A-Smile Arborea cups, an iconic element of the project, are offered in two sizes of 200 and 300 ml with lids. The cups are made of recyclable material and come in different colours. This is to encourage the consumption of the daily cappuccino and to involve consumers in a collection.
CHALLENGE
The A-Smile project involved us in both the definition of the various flavours and the creation of the entire corporate image. We took care of every aspect of the project, from the design of the brand to the graphics of the cups. We also designed and produced all the various communication materials.
A-Smile, today, is an event-oriented brand referring to ARBOREA.
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