{"id":127532,"date":"2026-01-19T14:24:38","date_gmt":"2026-01-19T13:24:38","guid":{"rendered":"https:\/\/www.sedcomunicazione.it\/positioning\/"},"modified":"2026-07-22T15:16:23","modified_gmt":"2026-07-22T13:16:23","slug":"positioning","status":"publish","type":"page","link":"https:\/\/www.sedcomunicazione.it\/en\/positioning\/","title":{"rendered":"Positioning"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-jevc&#8221; back_image=&#8221;126878&#8243; back_position=&#8221;center center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css_animation=&#8221;scroll-trigger&#8221; animate_el=&#8221;bg&#8221; animation_state=&#8221;end&#8221; animation_origin=&#8221;center&#8221; animation_scale_val=&#8221;125&#8243; animation_opacity=&#8221;50&#8243; animation_x=&#8221;0&#8243; animation_y=&#8221;0&#8243; animation_blur=&#8221;0&#8243; animation_rotate=&#8221;0&#8243; animation_perspective=&#8221;0&#8243; animation_top_bottom=&#8221;bottom&#8221; animation_offset_top=&#8221;0&#8243; animation_offset_bottom=&#8221;0&#8243; disable_mobile=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;173529&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;justify&#8221; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;4&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;349323&#8243; mobile_height=&#8221;70vh&#8221;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;962465&#8243;][vc_custom_heading text_color=&#8221;color-157332&#8243; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;108485&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;clamp(40px,10vw,150px)&#8221;]Positioning[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;150235&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; 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custom_size=&#8221;clamp(11px,2vw,20px)&#8221; padding_y=&#8221;0.8rem&#8221; padding_x=&#8221;1rem&#8221; button_color_type=&#8221;uncode-palette&#8221; button_hover_type=&#8221;uncode-solid&#8221; button_text_color_type=&#8221;uncode-palette&#8221; button_text_hover_type=&#8221;uncode-solid&#8221; button_border_color_type=&#8221;uncode-palette&#8221; button_border_hover_type=&#8221;uncode-solid&#8221; icon_hover_type=&#8221;uncode-solid&#8221; icon_wrapper_hover_type=&#8221;uncode-solid&#8221; icon_color_type=&#8221;uncode-palette&#8221; icon_wrapper_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;157736&#8243; link=&#8221;url:https%3A%2F%2Fapi.whatsapp.com%2Fsend%3Fphone%3D393939031771%26text%3DBuongiorno%252C%2Bvi%2Bcontatto%2Bdal%2Bsito%2Bper%2Bavere%2Bdelle%2Binformazioni.%26type%3Dphone_number%26app_absent%3D0&#8243; icon=&#8221;fa fa-mail&#8221; el_class=&#8221;btn-bounce&#8221;]write to mw[\/uncode_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;2&#8243; back_image=&#8221;125752&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;6&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;125996&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; shift_y_down_fixed=&#8221;yes&#8221; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;119783&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;700&#8243; text_stroke=&#8221;yes&#8221; uncode_shortcode_id=&#8221;176964&#8243; heading_custom_size=&#8221;clamp(25px,5.5vw,115px)&#8221; el_class=&#8221;position-heading&#8221; text_color_type=&#8221;uncode-palette&#8221;]Position your brand through storytelling[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;231576&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;justify&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; back_image=&#8221;124842&#8243; overlay_alpha=&#8221;10&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;1&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;159805&#8243; back_size=&#8221;auto 100%&#8221;][vc_single_image media=&#8221;124850&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; uncode_shortcode_id=&#8221;360561&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;-3&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;2&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;571967&#8243;][vc_single_image media=&#8221;124846&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; css_animation=&#8221;parallax&#8221; parallax_intensity=&#8221;3&#8243; uncode_shortcode_id=&#8221;748872&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-jevc&#8221; parallax=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;2&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;179814&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_left_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;160319&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;124708&#8243; heading_custom_size=&#8221;clamp(20px,5vw,100px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]The origins of my storytelling[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;111767&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243; uncode_shortcode_id=&#8221;219056&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_left_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;149720&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;687594&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]Among the most eagerly awaited moments of the year was undoubtedly the story of the school trip. It was the late 1980s and, at the time, I was attending a business studies school, the G.M. Angioy Technical Commercial Institute in Carbonia.[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;601759&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]Among the subjects we studied there was still typing class; computers were something you only saw in America, and none of us really understood what they were all about. Let alone the internet.[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;135111&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]Back then, people wrote with a typewriter or, like me, with a pen (preferably a black BIC). From that pen came densely written pages \u2014 for reasons I can no longer remember \u2014 filled with stories that every student wanted to read before anyone else. They told of our adventures as na\u00efve young people discovering the world, clumsy attempts at romantic conquest, or pranks played on the unfortunate person who happened to be the target. Pranks that today would more commonly be described as bullying episodes, but at the time we simply did not see them that way.[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;198737&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]My desire to write stories was born precisely from recounting those carefree moments, much more than from Italian lessons or essays about poets who were regularly cursed simply for having been born.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243; uncode_shortcode_id=&#8221;160612&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;111767&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243; uncode_shortcode_id=&#8221;219056&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_left_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;149720&#8243;][vc_single_image media=&#8221;124842&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;parallax&#8221; parallax_intensity=&#8221;4&#8243; uncode_shortcode_id=&#8221;801260&#8243;][vc_custom_heading text_color=&#8221;color-157332&#8243; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;600&#8243; text_height=&#8221;interlinea-p&#8221; inline_media=&#8221;yes&#8221; medias=&#8221;125855&#8243; media_height=&#8221;100&#8243; uncode_shortcode_id=&#8221;171504&#8243; heading_custom_size=&#8221;clamp(13px,1.5vw,26px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]The boss, dott. Saliu, storyteller[uncode_inline_image][\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243; uncode_shortcode_id=&#8221;160612&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;111767&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243; uncode_shortcode_id=&#8221;219056&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_left_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;186825&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;810827&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]I have always loved writing these ironic, entertaining stories, capable of allowing people to identify with the characters who experienced them. Transforming an ordinary event into something extraordinary, without changing its underlying meaning, so that those who were part of it can recognise the story, embrace it and make it their own, passing it on to others through storytelling, sharing and memory. This is exactly what storytelling is about: transforming real stories, which may seem uninteresting to tell, into believable narratives capable of capturing the hearts of those who read or listen to them.[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;109735&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]Among the subjects we studied there was still typing class; computers were something you only saw in America, and none of us really understood what they were all about. Let alone the internet.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243; uncode_shortcode_id=&#8221;160612&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-708121&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;1&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;132327&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;205137&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;2&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;140063&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;278809&#8243; heading_custom_size=&#8221;clamp(20px,4.5vw,70px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]Storytelling creates connections[\/vc_custom_heading][vc_custom_heading text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-133652&#8243; text_stroke=&#8221;yes&#8221; uncode_shortcode_id=&#8221;204515&#8243; text_color_type=&#8221;uncode-solid&#8221; text_color_solid=&#8221;#000000&#8243; heading_custom_size=&#8221;clamp(40px,10vw,200px)&#8221;]<span class=\"split-word uncode-rotating-span uncode-rotating-text-start\" data-text=\"emotive|badges\" data-fx=\"zoom\" data-wait=\"1500\">&nbsp;<\/span><span class=\"split-word word1\"><span class=\"split-word-flow\"><span class=\"split-word-inner\"><span class=\"split-char char92\">b<\/span><span class=\"split-char char93\">a<\/span><span class=\"split-char char94\">d<\/span><span class=\"split-char char95\">g<\/span><span class=\"split-char char96\">e<\/span><span class=\"split-char char97\">s<\/span><\/span><\/span><\/span><span class=\"split-word uncode-rotating-span uncode-rotating-text-end\">&nbsp;<\/span>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;600&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;interlinea-p2x&#8221; inline_media=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; medias=&#8221;125855&#8243; media_height=&#8221;100&#8243; uncode_shortcode_id=&#8221;975670&#8243; heading_custom_size=&#8221;clamp(13px,1.5vw,26px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]Positioning through storytelling[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-708121&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;100915&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;210591&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;419487&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;142218&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;557103&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]A brand\u2019s positioning can be achieved through different strategies, for example by highlighting a product\u2019s technical features or the distinctive benefits of a service. This approach, which I would describe as \u201ccold\u201d or rational, focuses on objective elements such as functionality, performance or competitive pricing.[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;287732&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]Personally, I prefer an approach that is able to create emotional connections between a brand and its audience. It is no longer about seeing the customer as a simple consumer interested only in an unbeatable offer or practical benefits,[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;177710&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;110442&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]but as a human being who chooses to become part of the story of a brand they perceive as their own \u2014 a brand they identify with and share values and aspirations with.[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;290382&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]Thanks to this warmer and more human form of communication, the product or service is no longer the ultimate goal of the purchasing experience. Instead, it becomes a means to embark on an emotional journey of discovery and shared values.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;2&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;119599&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;113847&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-157332&#8243; heading_semantic=&#8221;h6&#8243; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; inline_media=&#8221;yes&#8221; medias=&#8221;125855&#8243; media_height=&#8221;85&#8243; css_alt_animation=&#8221;marquee-opposite&#8221; marquee_clone_alt=&#8221;yes&#8221; marquee_speed_alt=&#8221;-3&#8243; uncode_shortcode_id=&#8221;808522&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;clamp(13px,1.5vw,26px)&#8221;]Positioning [uncode_inline_image][\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;155806&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;133754&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;1&#8243; sticky=&#8221;yes&#8221; uncode_shortcode_id=&#8221;597260&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;2&#8243; align_medium=&#8221;align_left_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;114488&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_transform=&#8221;uppercase&#8221; text_height=&#8221;interlinea-p&#8221; css_animation=&#8221;marquee-scroll-opposite&#8221; marquee_speed=&#8221;-1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;201102&#8243; text_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;text-stroke&#8221; heading_custom_size=&#8221;clamp(20px,5vw,100px)&#8221;]1. CREDIBILITY PACT[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-773477&#8243; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_transform=&#8221;uppercase&#8221; text_height=&#8221;interlinea-p&#8221; desktop_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;146108&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;clamp(20px,5vw,100px)&#8221;]1. CREDIBILITY PACT[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;2&#8243; uncode_shortcode_id=&#8221;186587&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;177804&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;214675&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]Stories, by their very nature, have a strong emotional impact. Choosing how to tell a brand\u2019s story means making a pact with the audience: the narrative must be \u201ccredible\u201d, even when it appears \u201cincredible\u201d. This pact requires the company to consistently uphold the promise it has made over time. Breaking that trust can result in a loss of credibility, often irreparable or extremely difficult to rebuild.[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;179263&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]For this very reason, storytelling represents one of the most delicate stages of a communication plan.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;602211&#8243;][uncode_twentytwenty media_before=&#8221;124837&#8243; media_after=&#8221;124839&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;3&#8243; mobile_visibility=&#8221;yes&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;2&#8243; uncode_shortcode_id=&#8221;811618&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;824577&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;471237&#8243; heading_custom_size=&#8221;clamp(20px,4.5vw,70px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]Writing does not mean<br \/>\nknowing how to write[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;128887&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;188178&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]What truly sets one communication agency apart from another is not technical expertise, the address on a business card or the number of people working there; it is creative ability. Creativity inspires unique, tellable and memorable stories. When they are conceived, written and told with passion, they can become unforgettable, leaving a lasting mark on people\u2019s minds and hearts.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;213521&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;139862&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;1&#8243; sticky=&#8221;yes&#8221; uncode_shortcode_id=&#8221;968167&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;2&#8243; align_medium=&#8221;align_left_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;117691&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;600&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;interlinea-p&#8221; inline_media=&#8221;yes&#8221; medias=&#8221;125855&#8243; media_height=&#8221;100&#8243; css_alt_animation=&#8221;marquee-scroll&#8221; marquee_speed_alt=&#8221;-1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;154191&#8243; text_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;text-stroke&#8221; heading_custom_size=&#8221;clamp(20px,5vw,100px)&#8221;]2. FROM THE TRUE TO THE PLAUSIBLE[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-773477&#8243; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;600&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;interlinea-p&#8221; desktop_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;711247&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;clamp(20px,5vw,100px)&#8221;]2. FROM THE TRUE TO THE PLAUSIBLE[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;2&#8243; uncode_shortcode_id=&#8221;256832&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;563955&#8243;][vc_single_image media=&#8221;122140&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;four-three&#8221; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;146741&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;166687&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;962627&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]Storytelling is based on the creation of believable stories, capable of presenting a brand in a new and engaging way. \u201cBelievable\u201d stories are not necessarily true: an authentic narrative does not have to reflect real events, as these may sometimes be less interesting or distinctive. My role as a storyteller is to gather information, interpret stories and identify the values that make a brand unique.[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;150599&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]This process requires time and an in-depth understanding of the company, gained through careful listening to the people who are part of it. It is essential to understand emotions and aspirations in order to identify the most meaningful brand values to share.[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;576155&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]It is a process of research and discovery, a journey that reveals its secrets to those who have the ability, sensitivity and experience needed to ask the right questions, in the right way, to the right people.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-157332&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;585601&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;426835&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;1&#8243; sticky=&#8221;yes&#8221; uncode_shortcode_id=&#8221;206814&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;2&#8243; align_medium=&#8221;align_left_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;121688&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;600&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;interlinea-p&#8221; inline_media=&#8221;yes&#8221; medias=&#8221;125855&#8243; media_height=&#8221;100&#8243; desktop_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;202987&#8243; text_color_type=&#8221;uncode-palette&#8221; heading_custom_size=&#8221;clamp(20px,5vw,100px)&#8221;]3. Stand out to make your mark[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_transform=&#8221;uppercase&#8221; text_height=&#8221;interlinea-p&#8221; text_stroke=&#8221;yes&#8221; css_animation=&#8221;marquee-scroll-opposite&#8221; marquee_speed=&#8221;-1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;134687&#8243; text_color_type=&#8221;uncode-solid&#8221; text_color_solid=&#8221;#000000&#8243; heading_custom_size=&#8221;clamp(25px,5vw,100px)&#8221;]3. Stand out to make your mark[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;2&#8243; uncode_shortcode_id=&#8221;420324&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;148952&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;428636&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]In an increasingly saturated market, standing out is essential. But how can this be achieved? By telling your own story, which is always unique, even when it addresses the same themes as competitors; no two stories are ever identical. Even younger companies can identify distinctive elements on which to build their own narrative: the founders\u2019 journey, the social environment or the territory in which they operate.[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;283979&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]The ability to analyse, identify and define the pillars of corporate storytelling is one of SEDPLUS\u2019s key strengths, having contributed to the creation of the narratives behind many successful companies.[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;196383&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]To be effective, a narrative must be perceived as authentic: not necessarily factual, but realistic, even when it is imaginative. To become a powerful differentiation tool, high-quality storytelling must be communicated consistently, continuously and engagingly across all company channels: from the brand identity to the visual identity system, from advertising to social media, and beyond.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;690683&#8243;][vc_single_image media=&#8221;124860&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;four-three&#8221; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;197000&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; back_image=&#8221;125787&#8243; overlay_alpha=&#8221;10&#8243; gutter_size=&#8221;3&#8243; column_width_use_pixel=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;180599&#8243; row_name=&#8221;works&#8221; column_width_pixel=&#8221;2000&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;104816&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;125696&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-157332&#8243; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; uncode_shortcode_id=&#8221;424341&#8243; heading_custom_size=&#8221;clamp(20px,4.5vw,70px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]Portfolio[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;180158&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]Our portfolio brings together a selection of projects developed over time, each with a storytelling approach designed to enhance its unique identity. 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