{"id":122325,"date":"2023-05-29T10:20:06","date_gmt":"2023-05-29T08:20:06","guid":{"rendered":"https:\/\/www.sedcomunicazione.it\/portfolio\/dolcesardo\/"},"modified":"2024-09-27T18:02:08","modified_gmt":"2024-09-27T16:02:08","slug":"dolcesardo","status":"publish","type":"portfolio","link":"https:\/\/www.sedcomunicazione.it\/en\/portfolio\/dolcesardo\/","title":{"rendered":"Dolcesardo"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;80&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;200340&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;0&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;202458&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-122294&#8243; text_size=&#8221;fontsize-133365&#8243; uncode_shortcode_id=&#8221;168511&#8243;]DOLCESARDO ARBOREA[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243;][vc_separator sep_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;185776&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_height=&#8221;3px&#8221;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;122101&#8243;][vc_empty_space empty_h=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221;][vc_column_text text_lead=&#8221;small&#8221; text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;167517&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p class=\"p1\">RESTYLING THE PACKAGING FOR THE SARDINIAN CHEESE PAR EXCELLENCE<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;527080&#8243; 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width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;106568&#8243;][vc_single_image media=&#8221;120035&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;four-five&#8221; uncode_shortcode_id=&#8221;143332&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;80&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; changer_back_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;237239&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;198521&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;920917&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-122294&#8243; text_size=&#8221;fontsize-131815&#8243; text_weight=&#8221;500&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;interlinea-p&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;909564&#8243;]DOLCESARDO ARBOREA cannot simply be defined as a cheese, it is an icon that embodies the identity of Sardinia. SEDPLUS delivered the restyling of its packaging.[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-122294&#8243; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;137093&#8243;]DOLCESARDO ARBOREA cannot simply be defined as a cheese, it is an icon that embodies the identity of Sardinia. SEDPLUS delivered the restyling of its packaging.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;616297&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;2&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;494130&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;171828&#8243;]BRIEF[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;108129&#8243;]<a href=\"https:\/\/www.arborea1956.com\/\"><strong>ARBOREA<\/strong><\/a>\u00a0wanted to update the image of <b>DOLCESARDO<\/b>, one of Sardinia&#8217;s best-loved cheeses. The goal was not to drastically change the graphic identity, firmly established in the minds of consumers, but nevertheless to modernise the packaging in a way that elevated the perceived quality of the product. Hence the creative decision to take inspiration from the first graphic iterations of the product in order to recount the long history of <b>DOLCESARDO <\/b>through the new <a title=\"Packaging\" href=\"https:\/\/www.sedcomunicazione.it\/?uncode_gallery=packaging\">packaging<\/a>.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;172595&#8243;]STYLE[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;564058&#8243;]<\/p>\n<p class=\"p1\">The new packaging presents clean lines, reminiscent of the classic <a href=\"https:\/\/www.arborea1956.com\/prodotti\/dolcesardo\/\"><strong>DOLCESARDO<\/strong><\/a> packs (particularly in terms of colour), while highlighting the product&#8217;s core values of authenticity and quality.<\/p>\n<p class=\"p1\">The original <strong>DOLCESARDO<\/strong> packaging featured a series of illustrated faces, each indicating a segment of the product. The cheese could then be divided into portions thanks to the faces on the label. Following several design updates over the years, the number of faces was eventually reduced to just two.<\/p>\n<p class=\"p1\"><strong>Our idea was to go back to the past, coming up with six new faces that would be representative of the product. The faces were identified following in-depth research, seeking out iconic characters representative of the Sardinian people.<\/strong><\/p>\n<p class=\"p1\">The original <strong>SEDPLUS<\/strong> illustrations were drawn on paper and then digitalised with the help of a graphics tablet.<\/p>\n<p class=\"p1\">The <strong>DOLCESARDO<\/strong> lettering was also redesigned, rendering it more easily readable and contemporary, without straying too far from the existing style.<\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;527080&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;99&#8243; 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parallax_centered=&#8221;yes&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;156138&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;80&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; changer_back_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;258571&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;198521&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;168916&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;116473&#8243;]Process[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;622264&#8243;]<span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">To revitalise the product while preserving its tradition, we focused on maintaining a strong connection to the original packaging. <\/span><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">The graphic elements are entirely original, clearly legible, and work in perfect harmony, complementing and enhancing one another.<\/b>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;2&#8243; mobile_width=&#8221;0&#8243; 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