{"id":122331,"date":"2023-05-29T10:59:45","date_gmt":"2023-05-29T08:59:45","guid":{"rendered":"https:\/\/www.sedcomunicazione.it\/portfolio\/karasardegna\/"},"modified":"2026-07-23T16:16:41","modified_gmt":"2026-07-23T14:16:41","slug":"karasardegna","status":"publish","type":"portfolio","link":"https:\/\/www.sedcomunicazione.it\/en\/portfolio\/karasardegna\/","title":{"rendered":"Karasardegna"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;80&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;402348&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;0&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;584459&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;700&#8243; text_stroke=&#8221;yes&#8221; css_animation=&#8221;text-reveal&#8221; text_reveal_opacity=&#8221;5&#8243; text_reveal_speed=&#8221;30&#8243; text_reveal_top=&#8221;90&#8243; uncode_shortcode_id=&#8221;860394&#8243; heading_custom_size=&#8221;clamp(25px,5.5vw,120px)&#8221; el_class=&#8221;position-heading&#8221; text_color_type=&#8221;uncode-palette&#8221;]KARASARDEGNA[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_separator sep_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;185776&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_height=&#8221;3px&#8221;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;112000&#8243;][vc_empty_space empty_h=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading text_color=&#8221;color-773477&#8243; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;101262&#8243; heading_custom_size=&#8221;clamp(13px,1.5vw,26px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]CARA SARDEGNA, CRESCIAMO INSIEME.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;80&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;154411&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;202651&#8243;][vc_single_image media=&#8221;122088&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; advanced=&#8221;yes&#8221; media_overlay_opacity=&#8221;50&#8243; media_overlay_anim=&#8221;no&#8221; media_image_anim=&#8221;scroll&#8221; media_image_scroll_val=&#8221;4&#8243; media_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;168143&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;80&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;669552&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;213897&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;920917&#8243;][vc_custom_heading text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-120763&#8243; text_space=&#8221;fontspace-177880&#8243; uncode_shortcode_id=&#8221;594231&#8243; heading_custom_size=&#8221;clamp(13px,3.5vw,30px)&#8221;]<strong>KARASARDEGNA Marketplace<\/strong> is the portal that offers affiliated Sardinian companies the opportunity to sell their products through a platform that ensures thousands of daily views.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;130034&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;214533&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;567317&#8243; heading_custom_size=&#8221;clamp(13px,1.5vw,26px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]The Platform[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;281303&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]The site offers affiliated Sardinian companies the opportunity to sell their products through an online platform. The platform specialises in the sale of Sardinian products ranging from food to handicrafts.[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;141940&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]In addition to the online platform, <strong>KARASARDEGNA<\/strong> has two sales points at Olbia Airport (one at arrivals and one at departures) and one sales point at Alghero Airport.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;171353&#8243; heading_custom_size=&#8221;clamp(13px,1.5vw,26px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]The communication[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;389997&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]For &gt;KARASARDEGNA, <strong>SEDPLUS created two communication campaigns<\/strong>. One aimed at operators wishing to sell their products through the portal (<strong>B2B<\/strong>). The other aimed at consumers wishing to buy Sardinian products online (<strong>B2C<\/strong>).<br \/>\nIn both campaigns, the visuals present a mix of product photography and illustration. The product, interacting with the characters, comes to life and tells us a little story of play and sharing.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-157332&#8243; overlay_alpha=&#8221;80&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;130178&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;170253&#8243;][vc_single_image media=&#8221;122090&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;417847&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-157332&#8243; overlay_alpha=&#8221;80&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;191591&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;127635&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; sticky=&#8221;yes&#8221; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;113135&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_height=&#8221;interlinea-p&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;211643&#8243; heading_custom_size=&#8221;clamp(13px,1.5vw,26px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]The communication materials[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;445274&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]SEDPLUS produced all the communication materials necessary for the promotion of the KARASARDEGNA marketplace. Here you can see some of the most representative examples.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;212065&#8243;][vc_single_image media=&#8221;122091&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;108833&#8243;][vc_single_image media=&#8221;122092&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;137063&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; 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