{"id":122358,"date":"2022-11-04T14:03:22","date_gmt":"2022-11-04T13:03:22","guid":{"rendered":"https:\/\/www.sedcomunicazione.it\/portfolio\/crai\/"},"modified":"2026-07-24T16:42:06","modified_gmt":"2026-07-24T14:42:06","slug":"crai","status":"publish","type":"portfolio","link":"https:\/\/www.sedcomunicazione.it\/en\/portfolio\/crai\/","title":{"rendered":"CRAI"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;80&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;402348&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;0&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;584459&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;700&#8243; text_stroke=&#8221;yes&#8221; css_animation=&#8221;text-reveal&#8221; text_reveal_opacity=&#8221;5&#8243; text_reveal_speed=&#8221;30&#8243; text_reveal_top=&#8221;90&#8243; uncode_shortcode_id=&#8221;508943&#8243; heading_custom_size=&#8221;clamp(25px,5.5vw,120px)&#8221; el_class=&#8221;position-heading&#8221; text_color_type=&#8221;uncode-palette&#8221;]CRAI[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_separator sep_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;185776&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_height=&#8221;3px&#8221;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;112000&#8243;][vc_empty_space empty_h=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading text_color=&#8221;color-773477&#8243; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;500&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;163412&#8243; heading_custom_size=&#8221;clamp(13px,1.5vw,26px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]CRAI ART GALLERY[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;80&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;154411&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;202651&#8243;][vc_single_image media=&#8221;121962&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;two-one&#8221; advanced=&#8221;yes&#8221; media_overlay_opacity=&#8221;50&#8243; media_overlay_anim=&#8221;no&#8221; media_image_anim=&#8221;scroll&#8221; media_image_scroll_val=&#8221;4&#8243; media_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;782174&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;80&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;669552&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;213897&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;920917&#8243;][vc_custom_heading text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-120763&#8243; text_space=&#8221;fontspace-177880&#8243; uncode_shortcode_id=&#8221;169578&#8243; heading_custom_size=&#8221;clamp(13px,3.5vw,30px)&#8221;]Works of art have always provoked and caused discussion; with CRAI we promote Sardinia by creating interest in both products and works of art.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;130034&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;157490&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;172488&#8243; heading_custom_size=&#8221;clamp(13px,1.5vw,26px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]The campaign[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;115039&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]It is a <strong>multi-subject campaign<\/strong> starring the characters portrayed in the most famous and iconic works of art: Michelangelo\u2019s Last Judgement, Leonardo Da Vinci\u2019s Mona Lisa, Caravaggio\u2019s David, Raphael Sanzio\u2019s Giulia Farnese, Philippe de Champaigne\u2019s Cardinal Richelieu and \u00c9lisabeth Vig\u00e9e Le Brun\u2019s Queen Marie Antoinette of Habsburg.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;197458&#8243; heading_custom_size=&#8221;clamp(13px,1.5vw,26px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]The style[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;111117&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]In keeping with the SEDPLUS style, we opted for lightness, convinced that communication should be a tool to transfer joy and fun.[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;111293&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]The \u2018works\u2019 are displayed in the <strong>CRAI Art Gallery <\/strong>or one of the aircraft access fingers at <strong><a href=\"https:\/\/www.sogaer.it\">Cagliari airport<\/a><\/strong>. This is a place of passage, often hurried: for this reason, a strong communication was needed, capable of involving travellers and making them become an <strong>active part of the communication process<\/strong>.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-157332&#8243; overlay_alpha=&#8221;80&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;104022&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;124518&#8243;][vc_single_image media=&#8221;121952&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;parallax&#8221; parallax_intensity=&#8221;4&#8243; uncode_shortcode_id=&#8221;904754&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-157332&#8243; overlay_alpha=&#8221;80&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;196993&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;198521&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; sticky=&#8221;yes&#8221; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;113135&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-354827&#8243; text_size=&#8221;custom&#8221; text_height=&#8221;interlinea-p&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;575527&#8243; heading_custom_size=&#8221;clamp(13px,1.5vw,26px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]The five subjects[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-177472&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;interlinea-p&#8221; uncode_shortcode_id=&#8221;170576&#8243; heading_custom_size=&#8221;clamp(16px,1.5vw,25px)&#8221; text_color_type=&#8221;uncode-palette&#8221;]The \u2018works\u2019 are posted in the corridor of the finger. A place of passage, often hurried: for this reason, a strong communication was needed, capable of making travellers become an active part of the communication process. The aim of the campaign is to <strong>promote the CRAI brand<\/strong> by breaking out of the stereotypes and the all too often stale narrative of Sardinian advertising communication.[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;212065&#8243;][vc_single_image media=&#8221;121953&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;348428&#8243;][vc_single_image media=&#8221;121954&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;154649&#8243;][vc_single_image media=&#8221;121956&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;185726&#8243;][vc_single_image media=&#8221;121957&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;978018&#8243;][vc_single_image media=&#8221;121955&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;153394&#8243;][vc_single_image media=&#8221;121958&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;201603&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; 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