{"id":122366,"date":"2022-10-20T12:26:36","date_gmt":"2022-10-20T10:26:36","guid":{"rendered":"https:\/\/www.sedcomunicazione.it\/portfolio\/a-smile\/"},"modified":"2024-07-30T16:03:52","modified_gmt":"2024-07-30T14:03:52","slug":"a-smile","status":"publish","type":"portfolio","link":"https:\/\/www.sedcomunicazione.it\/en\/portfolio\/a-smile\/","title":{"rendered":"A-SMILE"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;80&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;200340&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;0&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;202458&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-122294&#8243; text_size=&#8221;fontsize-133365&#8243; uncode_shortcode_id=&#8221;132875&#8243;]A-SMILE ARBOREA[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243;][vc_separator sep_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;185776&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_height=&#8221;3px&#8221;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;122101&#8243;][vc_empty_space empty_h=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221;][vc_column_text text_lead=&#8221;small&#8221; text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;981678&#8243; text_color_type=&#8221;uncode-palette&#8221;]A-SMILE, THE ISLAND OF SMILES[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-wayh&#8221; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; 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uncode_shortcode_id=&#8221;903133&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-wayh&#8221; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; row_name=&#8221;Welcome&#8221; uncode_shortcode_id=&#8221;171621&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; expand_height=&#8221;yes&#8221; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;105294&#8243;][vc_single_image media=&#8221;118451&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; advanced=&#8221;yes&#8221; media_overlay_opacity=&#8221;18&#8243; media_padding=&#8221;2&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;800&#8243; skew=&#8221;yes&#8221; uncode_shortcode_id=&#8221;100059&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;80&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; changer_back_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;237239&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;198521&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;920917&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-122294&#8243; text_size=&#8221;fontsize-131815&#8243; text_weight=&#8221;500&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;interlinea-p&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;936890&#8243;]<strong>A-Smile Arborea<\/strong> is a drink based on fresh <a href=\"https:\/\/www.arborea1956.com\" target=\"_blank\" rel=\"noopener\">Arborea<\/a> milk to which two flavoured syrups and an espresso coffee are added. It is served in a take-away cup.[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-122294&#8243; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;741732&#8243;]<strong>A-Smile Arborea<\/strong> \u00e8 una bevanda a base di latte fresco <a href=\"https:\/\/www.arborea1956.com\" target=\"_blank\" rel=\"noopener\">Arborea<\/a> a cui vengono aggiunti due sciroppi aromatizzati e un caff\u00e8 espresso. Viene servito in una cup da asporto.<\/p>\n<p>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;616297&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;2&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;494130&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;114020&#8243;]THE PROJECT[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;178213&#8243;]The <strong>A-Smile <\/strong><a href=\"https:\/\/a-smile.it\" target=\"_blank\" rel=\"noopener\"><strong>Arborea<\/strong><\/a> cups, an iconic element of the project, are offered in two sizes of 200 and 300 ml with lids. The cups are made of <strong>recyclable material<\/strong> and come in different colours. This is to encourage the consumption of the<strong> daily cappuccino<\/strong> and to involve consumers in a collection.[\/vc_column_text][vc_custom_heading text_size=&#8221;h3&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;344883&#8243;]CHALLENGE[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;714443&#8243;]The <strong>A-Smile<\/strong> project involved us in both the definition of the various flavours and the creation of the entire <strong>corporate image<\/strong>. We took care of every aspect of the project, from the design of the brand to the graphics of the cups. We also designed and produced all the various <strong>communication materials<\/strong>.<\/p>\n<p><strong>A-Smile<\/strong>, today, is an event-oriented brand referring to <strong>ARBOREA<\/strong>.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; changer_back_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;695441&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;demo-section demo-dark-background&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;694935&#8243;][vc_gallery el_id=&#8221;gallery-arborea&#8221; type=&#8221;custom_grid&#8221; custom_grid_content_block_id=&#8221;118104&#8243; medias=&#8221;118488,118489,118490,118491,118492&#8243; media_items=&#8221;media|nolink|original,icon&#8221; single_overlay_opacity=&#8221;50&#8243; single_overlay_anim=&#8221;no&#8221; single_image_anim=&#8221;no&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;188746&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;80&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; changer_back_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;237239&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;198521&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;174002&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;116455&#8243;]The launching campaign[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;116932&#8243;]The <strong>communication campaign<\/strong> created for the <strong>A-Smile<\/strong> <strong><a title=\"Dolcesardo\" href=\"https:\/\/www.sedcomunicazione.it\/en\/portfolio\/dolcesardo\/\">Arborea<\/a><\/strong> flavoured cappuccino. The campaign is intended for use on social networks. The protagonists are young people, the target audience of <a href=\"https:\/\/a-smile.it\/\"><strong>A-Smile<\/strong><\/a> products.<\/p>\n<p><strong>SEDPLUS<\/strong> designed the <strong>communication campaign<\/strong> and took care of the selection of the eight protagonists through social channels. The photos are by Luigi Corda. The <strong>video spots<\/strong> are by <a href=\"https:\/\/www.linkedin.com\/in\/manuele-trullu-75a26427\/?originalSubdomain=it\">Manuele Trullu<\/a>).[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;2&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;494130&#8243;][vc_single_image media=&#8221;118496&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;158433&#8243;][vc_single_image media=&#8221;118493&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;210844&#8243;][vc_single_image media=&#8221;118494&#8243; media_width_percent=&#8221;100&#8243; 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