{"id":122761,"date":"2024-09-30T15:24:36","date_gmt":"2024-09-30T13:24:36","guid":{"rendered":"https:\/\/www.sedcomunicazione.it\/portfolio\/dolomiti\/"},"modified":"2024-10-17T17:01:20","modified_gmt":"2024-10-17T15:01:20","slug":"dolomiti","status":"publish","type":"portfolio","link":"https:\/\/www.sedcomunicazione.it\/en\/portfolio\/dolomiti\/","title":{"rendered":"Dolomiti"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;80&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;200340&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;0&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;202458&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-122294&#8243; text_size=&#8221;fontsize-133365&#8243; uncode_shortcode_id=&#8221;410307&#8243;]DOLOMITI[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243;][vc_separator sep_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;185776&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_height=&#8221;3px&#8221;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;122101&#8243;][vc_empty_space empty_h=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221;][vc_column_text text_lead=&#8221;small&#8221; text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;176574&#8243; text_color_type=&#8221;uncode-palette&#8221;]FEEL, STAY, EXPERIENCE THE DOLOMITI[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;527080&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;99&#8243; 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media_ratio=&#8221;five-four&#8221; uncode_shortcode_id=&#8221;152139&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;80&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; changer_back_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;237239&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;198521&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;920917&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-122294&#8243; text_size=&#8221;fontsize-131815&#8243; text_weight=&#8221;500&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;interlinea-p&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;126782&#8243;]The Dolomites project was born with the aim of projecting a set of accommodation facilities in the heart of the dolomites into the future.[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-122294&#8243; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;214349&#8243;]The Dolomites project was born with the aim of projecting a set of accommodation facilities in the heart of the dolomites into the future.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;616297&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;2&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;494130&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; separator=&#8221;yes&#8221; uncode_shortcode_id=&#8221;184415&#8243;]THE PROJECT[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;177776&#8243;]The <b><strong>Pra family<\/strong><\/b>, which has been active in the hospitality sector for <b><strong>over 150 years<\/strong><\/b> in the heart of the <b><strong>Dolomites<\/strong><\/b>, has embarked on an ambitious process of brand transformation. In an era of change and new challenges, it entrusted <b><strong>SEDPLUS<\/strong><\/b> with the total renewal of the image and communication of all its structures. Our assignment? To create a <b><strong>modern and coherent identity<\/strong><\/b>, capable of narrating the family&#8217;s tradition and excellence, projecting it into the future.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;630914&#8243;]A strategic approach[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;212534&#8243;]Our work began with a<strong> deep analysis<\/strong> of the historical roots and the unique bond that the Pra family has with the <strong>Alleghe<\/strong> area and the <strong>Dolomites<\/strong>. This allowed us to design a <strong>rebranding plan<\/strong> that was not limited to a single structure, but embraced the entire hospitality and catering ecosystem of the family.<\/p>\n<p>So far, we have been responsible for the restyling of <strong>Naturae Lodge<\/strong>, a mountain lodge that combines nature and hospitality, and for the creation of the brand and the <strong>Dolomiti.me<\/strong> website, a centralised booking platform for all three of the family&#8217;s hotels. We are currently working on creating the brand for <strong>Sesto Grado<\/strong>, one of the family&#8217;s flagship restaurants.<\/p>\n<p>The entire project has been developed to create a <strong>modern and coherent brand narrative<\/strong>, conveying a renewed identity and <strong>strengthening the competitive position<\/strong> within the reference sector.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;129731&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;99&#8243; gutter_size=&#8221;3&#8243; 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width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;156138&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;173726&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;99&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;125022&#8243;][vc_row_inner row_inner_height_percent=&#8221;99&#8243; force_width_grid=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;414160&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;300&#8243; parallax_intensity=&#8221;3&#8243; parallax_centered=&#8221;yes&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;156138&#8243;][vc_single_image media=&#8221;122644&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;770566&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;80&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; changer_back_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;258571&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;198521&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;168916&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;408733&#8243;]NATURAE LODGE[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;982165&#8243;]The creative process for <strong>Naturae Lodge<\/strong> focused on the visual translation of the <strong>natural elements<\/strong> that make the lodge unique. <strong>Mountain, home, earth and water<\/strong> were the pillars of our approach. We wove them into a design that not only represents the beauty of the place, but also the hospitality and intimate experience that the hotel offers its guests.<\/p>\n<ul>\n<li><strong>The mountain<\/strong>, graphically represented with an arrow pointing upwards, to express the power and majesty of the Alpine landscape.<\/li>\n<li><strong>The home<\/strong>, seen as a safe and cosy refuge, the place where one feels at ease after a day&#8217;s hiking.<\/li>\n<li><strong>The earth<\/strong>, representing stability and connection to the land, with its paths guiding guests to discover natural beauty.<\/li>\n<li><strong>Water<\/strong>, flowing through streams and lakes, symbolising life and movement, represented by soft, sinuous lines.<\/li>\n<\/ul>\n<p>The colour palette, based on<strong> earthy and natural tones<\/strong>, reinforces the brand&#8217;s identity as a place of connection with the surrounding environment. This approach has made it possible to create a solid and coherent visual identity, aimed at <strong>improving the perception of the brand<\/strong> on the market and attracting an audience sensitive to <strong>sustainable tourism<\/strong> and <strong>nature<\/strong>.<\/p>\n<p>The <strong>payoff<\/strong>, <em><strong>Live nature, find yourself<\/strong><\/em>, was designed to convey the key message of the <strong>Naturae Lodge<\/strong>: <strong>experiencing nature means finding yourself.<\/strong>A promise that the brand offers every guest, enhancing the experience of deep connection with the environment.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;2&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;494130&#8243;][vc_single_image media=&#8221;122664&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;478601&#8243;][vc_single_image media=&#8221;122634&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;195112&#8243;][vc_single_image media=&#8221;122661&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;115953&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; changer_back_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;106355&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;956298&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; parallax_intensity=&#8221;3&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;257917&#8243;][vc_single_image media=&#8221;122676&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;433726&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;80&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; changer_back_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;379216&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;214207&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;168916&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; text_transform=&#8221;uppercase&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;209612&#8243;]THE DOLOMITI.ME PLATFORM[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;400&#8243; uncode_shortcode_id=&#8221;200638&#8243;]Dolomiti.me is the culmination of the transformation process of the Pra family business. Thus, a <strong>centralised digital booking platform<\/strong> for the family&#8217;s three hotels was born, offering an<strong>integrated experience<\/strong> that facilitates discovery and choice between different accommodation options.<\/p>\n<p>In line with the work done for <strong>Naturae Lodge<\/strong>, the visual identity of <em>Dolomiti.me<\/em> was developed to reflect the strong link with the Dolomites. The <strong>key elements of the brand<\/strong>, the mountain, the house, the tree and the water, remain the same but are transformed to ensure a clear visual communication mainly designed for the <strong>digital<\/strong> <strong>world<\/strong>.<\/p>\n<p>The associated <strong>payoff<\/strong>, <em><strong>&#8216;feel, stay, experience the dolomites<\/strong><\/em> \u2019 underlines the brand&#8217;s commitment to offering memorable and authentic experiences, inviting users to explore the area.<\/p>\n<p>The <strong>colour palette<\/strong>, using elegant shades of gold and silver, adds a <strong>visual coherence<\/strong> that reinforces the premium positioning of <strong>Dolomiti.me<\/strong> and its associated facilities, creating a perception of <strong>luxury<\/strong> and <strong>uniqueness<\/strong> that permeates the entire brand system.<\/p>\n<p><strong>Dolomiti.me<\/strong> plays a strategic role as a <strong>digital platform<\/strong>, providing simple and intuitive navigation that allows users to explore the various facilities of the family.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;2&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;494130&#8243;][vc_single_image media=&#8221;122681&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;612373&#8243;][vc_single_image media=&#8221;122683&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;408358&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;80&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; uncode_shortcode_id=&#8221;200340&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":122704,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_joinchat":[],"footnotes":""},"portfolio_category":[141,142],"class_list":["post-122761","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding-en","portfolio_category-web-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sedcomunicazione.it\/en\/wp-json\/wp\/v2\/portfolio\/122761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sedcomunicazione.it\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.sedcomunicazione.it\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.sedcomunicazione.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sedcomunicazione.it\/en\/wp-json\/wp\/v2\/comments?post=122761"}],"version-history":[{"count":3,"href":"https:\/\/www.sedcomunicazione.it\/en\/wp-json\/wp\/v2\/portfolio\/122761\/revisions"}],"predecessor-version":[{"id":122764,"href":"https:\/\/www.sedcomunicazione.it\/en\/wp-json\/wp\/v2\/portfolio\/122761\/revisions\/122764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sedcomunicazione.it\/en\/wp-json\/wp\/v2\/media\/122704"}],"wp:attachment":[{"href":"https:\/\/www.sedcomunicazione.it\/en\/wp-json\/wp\/v2\/media?parent=122761"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.sedcomunicazione.it\/en\/wp-json\/wp\/v2\/portfolio_category?post=122761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}