“Buongiorno Carbonia” is the slogan of the election campaign of Pietro Morittu, candidate for mayor of the city of Carbonia.

The idea was to create a positive and sunny electoral campaign in contrast to a tense political climate with often aggressive tones. The calmness of the tone, the quality of the content, the clarity of the programme and the invitation to believe in a better future are the factors that contributed decisively to the success of the campaign and to the election of Pietro Morittu as head of the municipal administration of Carbonia.

We opted for a line of communication capable of transferring the values underpinning Pietro Morittu‘s electoral proposal: consistency, seriousness, ability and positivity.

The colour palette, rich and bright, was used in contrast to the grey that has characterised Carbonia in recent years, due to both the pandemic and the immobility of the previous administration.

All audio and video material was produced or supervised by SEDPLUS.

Candidate photos: Ales&Ales.

Video: Manuele Trullu.