THE RESTYLING OF THE BRAND AND PACKAGING OF FANARI CHEESES
The brief
SEDPLUS realised the entire restyling of the image and communication of the Fanari Formaggi dairy: from the logo to the payoff, from the conception of the advertising campaign to the production of the photo shoot, from the writing of all the texts to the realisation of the website.
In particular, the restyling of the packaging of the entire Fanari product line is based on one of the main characteristics of the dairy, the production of cheeses whose shape is ensured by the use of rush moulds. These baskets, woven by the increasingly rare artisans capable of making them, have a very short life and must be replaced very frequently. The use of these vegetable baskets gives its name to Fanari’s most iconic cheese, Juncu.
The style
All Fanari Formaggi references have a common graphic line and are differentiated (apart from the name) by colour. We wanted to depart from the clichés associated with Sardinian dairy products by creating colourful, cheerful graphics capable of being noticed and remembered. All the labels (and packaging lines) feature a pattern ideally reminiscent of the weaving of the reed, a fundamental characteristic of the products linked to the brand.
SEDPLUS realised the complete restyling of Fanari Formaggi’s image.
Fanari Formaggi packaging
To create the restyling of the logo we needed to find a connection to the history of the company. During an inspection of the dairy we found an old signature imprinted on the cement by the son of the founder of the dairy, Giuseppe Fanari. From this old sign the Fanari Formaggi logo was born. We associated the logo with the payoff: I Formaggi Sardi di Qualità.
All the labels were created by SEDPLUS following a graphic line that recalls the pattern of woven rushes. These graphics make these products original and immediately recognizable even when placed next to other similar products. The use of a unique color for each label ensures that all the references have a great personality.
Fanari Formaggi's website
SEDPLUS has created the complete restyling of the Fanari Formaggi website.
The storytelling and all the textual content were created by SEDPLUS and are the basis of the current narration of the cheese producing company.
The communication materials
Some of the communication materials created for Fanari Formaggi.
To produce these materials, a storytelling was created, all the texts were written, a photo shoot of the company, the staff, the processing, the pastures and the individual products was created.
