Branding

My journey with colour began at a very young age, among school desks, when I did not yet know it would become my language.

It was the 1970s. Felt-tip pens had just arrived in stationery shops as an absolute novelty: the first Carioca-Feltro pens began to appear in our pencil cases when I was in the second year of primary school. Until then, there had only been pastel pencils, with their soft, almost timid strokes. Then, suddenly, colour changed intensity: it became richer, bolder and more vibrant. It was an incredible source of satisfaction for me, as I loved experimenting with different techniques more than anything else.It was not just a new tool; it was a completely different way of bringing colour to life on a blank page.

Ricordo un momento preciso: la mia maestra Lalla, vedendo i miei disegni, chiamò a casa per chiedere a mia madre di comprarmi quei pennarelli. Era qualcosa di completamente nuovo. E quando arrivarono tra le mie mani, li vissi come una scoperta, con la sensazione di avere tra le dita un piccolo tesoro, Li chiamavo “i miei colori”.

As if, all of a sudden, colour had found a stronger voice.

Giordana Dessì, fondatrice e Direttrice creativa

From that moment on, a silent yet constant encouragement began. My teacher would send me to other classrooms to show my drawings. For me, it was a mix of emotions: a deep sense of embarrassment as a shy child and, at the same time, a new awareness. Perhaps for the first time, I realised that what I created could reach others.

È da lì che nasce il mio rapporto con il progetto: dal desiderio di trasformare un’intuizione in qualcosa che possa essere visto, riconosciuto, condiviso e anche apprezzato.

Over time, that inclination became a choice. First came the Art Institute, with countless hours devoted to experimentation and research. Then the European Institute of Design, where my passion began to evolve into a structured approach and a clear vision. With great surprise, I realised that my passion could become a professional path. “Wait… I get to do the thing I love most in the world, and I even get paid for it?”

An experience in New York, at a historic advertising agency, broadened my perspective, making it more international and strategic. Later, my degree in Communication Sciences completed this journey, bringing creativity and strategy together.