The brief

The aim is to communicate Gallura (and northern Sardinia) as a premium destination for the summer season on the national and international market, particularly France and Germany. This will create interest in a young target such as Millennials and Generation Z by proposing a holiday in Gallura as an experience to be had at least once in a lifetime.

The communication

For the realisation of the multi-subject summer campaign, we used evocative images with natural landscapes and colours evocative of the season, always including the human element and making it the protagonist. To the different visual subjects we associated the payoff ‘Gallura Just More’, which also became the reference hashtag.

“More” è il concetto intorno al quale si muove tutta la campagna. ‘More’ is the concept around which the entire campaign moves. It is the added value for those who decide to visit Gallura, which we have declined associated with different words to express each time a new evocative claim to match each subject. The lettering, soft and dynamic, follows the spaces around the human figure to give greater harmony and emphasise the value of uniqueness. The inscriptions are all hand-drawn and therefore unique, just as unique is the destination to which they refer.