The AVIS project was devised and coordinated by SEDPLUS with the participation of Dr. Pierfrancesco Simbula, president of AVIS Comunale Oristano and ASL Oristano. The first phase of the campaign was conveyed through the use of different media, in particular street posters and social sponsorships.

In particular, in the creativity, the headline text is missing some letters to highlight a lack. The same lack of blood that represents a real problem for all the people who need it. This associative mechanism set against a red background helps to make the message stand out even more, conveying a sense of urgency.