The brief

ARBOREA wanted to give DOLCESARDO, one of the most beloved cheeses among Sardinians, a renewed visual identity. The goal was not to completely change the graphic style, which had become deeply established in consumers’ minds, but rather to create more contemporary packaging capable of elevating the product’s perceived quality. This led to the creative decision to draw inspiration from the product’s earliest graphic adaptations, allowing the new packaging to tell the long history of DOLCESARDO.

The style

The graphic style of the new packaging is clean and refined, drawing inspiration from the original DOLCESARDO design—particularly in terms of colour palette—while enhancing the product’s values of authenticity and quality.

The first DOLCESARDO labels featured a series of faces, each representing an individual slice of the product. In practice, the shape of the cheese could be divided into segments thanks to the faces depicted on the label. Over the years, following several design adaptations, these faces were gradually reduced to just two.

Our creative approach was to look back to the past, identifying six new faces to become the product’s ambassadors. These characters were selected following extensive research into iconic figures capable of representing the Sardinian people. The illustrations, original creations by SEDPLUS, were drawn on paper and then digitally refined using a graphics tablet.

The DOLCESARDO lettering was also redesigned, making it more readable and contemporary while maintaining a strong connection with the original version.