Sepi Formaggi REBRANDING firmato SEDPLUS

Sepi Formaggi is a company based in the heart of Sardinia, widely recognised within the national dairy sector. SEDPLUS developed a complete brand restyling project to renew and strengthen its visual identity.

The strategy

We analysed the brand’s values, vision, mission and reputation in order to identify the company’s key strengths and define the most effective communication style and storytelling approach. Deeply connected to its territory, the company combines industrial expertise with artisanal craftsmanship, creating authentic cheeses with a genuine taste.

Driven by these values and the desire to renew the company’s image, we developed a complete restyling project for the brand identity and packaging of the entire cheese range, with the aim of increasing recognition and creating greater visual consistency.

Foto di forme del Fioretto con la nuova etichetta

The entire range of more than forty products has benefited from greater colour consistency and a more effective organisation of graphic elements, ensuring immediate recognition on the shelf.

The New Website

The new Sepi Formaggi di Sardegna website tells the story of a company that has been preserving Sardinian dairy traditions for over forty years, through a renewed and contemporary visual approach. The restyling involved not only the graphic design, but also the content structure and user experience, with the aim of highlighting product quality and the company’s strong connection with its territory.

We developed a modern, intuitive interface aligned with the brand’s new positioning. The website takes users on a journey through the world of Sepi: from the company’s history and production philosophy to the full range of traditional cheeses, each presented through a dedicated product page showcasing its characteristics, ingredients and culinary uses.