CONSORTIUM FOR THE PROTECTION OF PECORINO ROMANO CHEESE
Pecorino Romano is a hard, cooked cheese made exclusively from fresh whole sheep's milk.
The Pecorino Romano Consortium
The Pecorino Romano cheese is managed by the Consortium for the Protection of Pecorino Romano Cheese. More than 12,000 companies are members of the consortium, of which 11,000 are based in Sardinia. With an average annual production of 22,000 tonnes, it is the fourth most exported Italian cheese abroad (USA).
The style
The advertising campaign for the promotion of Pecorino Romano is present in the airports of Cagliari Elmas, Alghero and Olbia.
It is a multi-subject campaign that we have named the Italian version ‘"Spettacolo della Natura" and "Alla Salute". In the English version "A Masterpiece of Nature" and "Cheers!".
In addition to the billboards, we also produced promotional videos, which were always conveyed through the airport media space circuit.
The applications
Two subjects are part of this communication campaign. In the Spectacle of Nature declination, the shape of Pecorino Romano becomes an evocative element of the landscape, signifying the direct link between territory and product.
In the "Alla Salute!" declination, the product also becomes part of nature and is surrounded by the sheep thanks to which this cheese can be made.
