Contini 1898, Sardinia’s First Winery

CONTINI 1898 is the first winery in Sardinia. In 2022, it carried out a complete restyling of its reception areas. SEDPLUS designed the brand's new communication lines.

Contii 1898 Attilio Sparkling by SEDPLUS

What exactly do we do to promote the CONTINI 1898 winery

The social strategy

The new narrative of the CONTINI 1898 wine cellar has been declined through the company’s social channels. A new visual identity has thus taken shape, which through a reference to the shapes of the aforementioned ‘Sun of Sinis’, translated through circular gradients, conveys the idea of a ‘suspended’ time flowing swiftly now forwards, thanks to innovation, now backwards, searching for the roots of a distant past.

Sono stati realizzati dallo staff SEDPLUS sia gli scatti fotografici che i reel destinati alle pubblicazioni social Instagram e Facebook

The new website

With the new website, we have told the story of a centuries-old winery in a modern key. We have therefore created new textual and visual content, developing an innovative, coordinated look that respects the brand image. Inside the site you can now find the story of the founders of the first winery born in Sardinia, many interesting facts about the territory and exclusive pages, such as those dedicated to Vernaccia di Oristano DOC and the SARTIGLIA and I GIGANTI lines.

As you browse through the pages of the website, you can discover the story of the founders of Sardinia’s first winery, explore interesting facts about the region and access exclusive sections dedicated to Vernaccia di Oristano DOC, the environmental heritage, the product ranges and the company’s history.

The highlight of the website is the presentation of the CONTINI 1898 wine range: for each label, we have produced a unique video review, narrated by the authoritative voice of brand ambassador Andrea Balleri

Visit the website

The restyling of the Sartiglia line

The SARTIGLIA label redesign project was conceived to refresh the visual identity of the three wines dedicated to the most iconic event of the Oristano Carnival: Sartiglia, the historic equestrian tournament.

The new label design embraces a contemporary visual language, reinterpreting the iconic details of the riders’ costumes and the horses’ ornate tack—the defining symbols of the event—with a modern aesthetic.A project that brings together tradition and contemporary design, paying tribute to a cultural ritual that is deeply rooted in the identity of the local area.

The range comprises three wines: PARIGLIA, SARTIGLIA and COMPONIDORI.

The restyling of the I Giganti line

The New Look of the I GIGANTI Range

The project was born from the desire to refresh the entire visual identity of the I GIGANTI range, inspired by one of Sardinia's most extraordinary symbols: the statues of Mont'e Prama.

For the new labels, we developed a design that draws on the distinctive features of these ancient sculptures—powerful witnesses to a mysterious and fascinating past. The visual focus is the face, and in particular the statues' iconic eye shape, a symbolic element that has long defined these enigmatic figures.

Just as the statues emerged from the earth after centuries of silence, the new identity of I GIGANTI is designed to emerge with renewed strength, bringing together heritage, identity and striking visual impact.

The I GIGANTI range comprises three wines: I GIGANTI ROSSO, I GIGANTI ROSA and I GIGANTI BIANCO.

Coordinated Identity for the "Vernacce Riserva" Range by Contini 1898

The new packaging project for the two bottles of Antico Gregori 1991 and Riserva 1998 was created with the aim of enhancing this prestigious wine range, which has been part of the winery’s heritage since its foundation in 1898.

The development process was based on the study of a historic label found in the archives, featuring its original 1970 graphics. The design presented an iconic image created through a hand-drawn illustration with an extremely fine line, using a colour palette ranging from ochre to beige and brown.

The original colours and illustration were preserved, with the artwork redrawn by hand and digitally refined. The resulting graphic texture forms the background of the new design concept, reinterpreting the distinctive elements of the original label through an innovative approach.The central window, featuring the image of the “Su fassoi” (a traditional boat historically used in the Cabras lagoon) set within a sunset landscape, has instead been retained from the previous label design, which appeared on the bottles up until 2024.

Contini 1898 Vernaccia di Oristano Riserva by SEDPLUS

Contini 1898 Vernaccia di Oristano Riserva + Antico Gregori by SEDPLUS

The two labels have been differentiated through both their background colours and capsule finishes: a lighter tone for Antico Gregori 1991, highlighting the wine’s prestige and exclusivity, and a warmer, tone-on-tone palette that complements the label background for Vernaccia Riserva 1998.

This restyling therefore takes a journey back to 1970, revisiting the various label versions that have evolved over time and incorporated elements that have since become key symbols in the winery’s visual communication—such as the Fassoi, now featured both in the logo and across several elements of the new winery identity.

Contini 1898 Attilio Sparkling elegance by SEDPLUS

CONTINI 1898

AN ANCIEN HEART IN A NEW HOME

CONTINI 1898 is the first winery in Sardinia. In 2022, it carried out a complete restyling of its reception areas. SEDPLUS designed the brand's new communication lines.

What exactly do we do to promote the CONTINI 1898 winery

Other projects

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