Bonesa

To tell the story of Bonesa Salumi, we created an entire visual world. A visual narrative designed to elevate the product, giving it a strong on-screen presence while bringing its distinctive identity and character to life.

The project

It all starts with the name and the idea of creating an evocative, distinctly Sardinian sonic logo: BO, NE, SA… three bold, deep, resonant syllables. A name that becomes sound, music and identity.From this insight, a storyboard takes shape, bringing together the essence of the island and the authentic quality of products that stand confidently on their own. Filmed in the studio like rocks sculpted by the wind, the charcuterie products become the undisputed protagonists of each shot. The landscapes, captured in a frenetic flow accompanied by music, convey the power of a living, elemental and unspoilt nature.

Filmed in silhouette, the masks of Ottana complete the evocative imagery, bringing a more ancient, ritualistic and profoundly Sardinian dimension to the campaign.

BONESA: FROM A CHARCUTERIE BRAND TO AN ICON OF IDENTITY

To tell the story of Bonesa Salumi, we created an entire visual world. A visual narrative designed to elevate the product, giving it a strong on-screen presence while bringing its distinctive identity and character to life.

Filmed in silhouette, the masks of Ottana complete the evocative imagery, bringing a more ancient, ritualistic and profoundly Sardinian dimension to the campaign.

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