The Pecorino Romano cheese is managed by the Consortium for the Protection of Pecorino Romano Cheese. More than 12,000 companies of which 11,000 are based in Sardinia belong to the consortium. With an average annual production of 22,000 tonnes, it is the fourth most exported Italian cheese abroad (USA).

The advertising campaign to promote Pecorino Romano cheese can be found at the airports of Cagliari Elmas, Alghero and Olbia.
It is a multi-subject campaign that we have named in the Italian version “Spettacolo della Natura” and “Alla Salute”. In the English version “A Masterpiece of Nature” and “Cheers!”.
In addition to the billboards, we produced the promotional videos, which were also broadcast through the multimedia space circuit of the airports.