An important anniversary, a new product and a project designed to bring them together: to celebrate Arborea’s 70th anniversary, SEDPLUS created the packaging for the new Semistagionato Vaccino 70 cheese, along with the full coordinated communication campaign supporting its launch.
Starting with the packaging, we then developed the entire coordinated communication campaign. This included an out-of-home advertising campaign, teaser videos and promotional reels for social media, radio spots, and supporting materials such as flyers and banners. An integrated communication system designed to support the product across different channels while maintaining a consistent visual and narrative identity.
